
01-05-2008, 12:21 AM
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kill yr idols
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Location: Ontario, Canada
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Warner Goes Blu
Quote:
Warner Bros to back Blu-ray DVD format exclusively
NEW YORK/LOS ANGELES (Reuters) - Time Warner Inc's (TWX.N: Quote, Profile, Research) Warner Bros studio on Friday said it would exclusively release high-definition DVDs in Sony Corp's (6758.T: Quote, Profile, Research) Blu-ray format, dealing a big blow to Toshiba Corp's (6502.T: Quote, Profile, Research) rival HD DVD technology.
Warner Bros, Hollywood's biggest seller of DVDs, representing about 18 to 20 percent of sales in the United States, was one of the few studios that backed both formats.
All sides of the format war had agreed it was confusing to consumers and a stumbling block for a potential multibillion-dollar industry.
Total DVD unit sales fell 4.5 percent in 2007, the first major year-over-year decline since the disc format debuted in 1997, according to Adams Media Research. Sales fell 4.8 percent to $15.7 billion.
"The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers," Warner Bros Chairman and Chief Executive Barry Meyer said in a statement.
News Corp's (NWSa.N: Quote, Profile, Research) 20th Century Fox, Walt Disney Co (DIS.N: Quote, Profile, Research), and Lionsgate (LGF.N: Quote, Profile, Research) are among studios backing the Blu-ray format. Viacom Inc's (VIAb.N: Quote, Profile, Research) Paramount studios and General Electric's (GE.N: Quote, Profile, Research) NBC Universal release movies in HD DVD format.
Warner said it would continue releasing in the HD DVD format until the end of May, although those releases would follow the standard DVD and Blu-ray releases.
(Reporting by Kenneth Li in New York and Bob Tourtellotte and Peter Henderson in Los Angeles; Editing by Brian Moss)
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Source: Reuters
Obviously nothing definitive, but this is a huge blow to HD DVD. With Blu-Ray's performance, and how important Warner is, I think it's safe to say that we're at least one step closer to declaring a victor in this format war.
And I guess it should be noted that the HD DVD group canceled their CES press conference shortly after this was announced.
Either way, I'm pretty much sold on Blu-Ray because of this. Since I just got an HDTV I've been thinking about getting an HD DVD player, so I think I'll pick up a PS3 sometime soon. Not a lot of games that interest me just yet, but there will be, and it's $100 cheaper than the cheapest Blu-Ray players in stores near me. Two things for the price of one! Reminds me of how the PS2 was my first DVD player all over again.
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