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I currently work as a translator in East Asia, and one of the complaints I once heard from my Asian co-workers towards the Western world is what he terms "cultural assimilation", that - through institutions and organs such as Hollywood and Christianity - the Western world is imposing their own cultural standards and values on other countries, and politically and socially condemning those who do not share their values.
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I can understand that argument, but not the one against "cultural assimilation", which seems to be different from "cultural domination", which is what he's talking about.
Cultural assimilation has been happening forever. Japanese, Chinese, and Korean cultures are a great example. Chinese religion is a great example. If you go to China and ask what religion most people are affiliated with, they'll be confused about the question. Their religious beliefs don't involve following a strict doctrine, they're a melting pot of East Asian religions. Buddhism didn't even originate in China.
Languages in Europe are constant bastardizations of what once were ubiquitous and widely used early Latin variations. Language constantly assimilates dialects, cultural changes, and influences from other parts of the world. A lot of people are surprised that words like "lol" are now parts of the dictionary, but what they don't realize is that some of the words they use today probably became part of the English language for an equally stupid reason.
Cultural assimilation is really just what most people call cultural appropriation, which involves the alteration and mixing of cultures.
Jazz music involves cultural appropriation of black culture in America mixed with African music brought over during the slave trade. Rock music involves cultural appropriation of Jazz music. Pop music involves cultural appropriation of... you get it
Cultural appropriation is a part of human history, and it changes what we value as humans, what religions we believe in, what music we like, how we speak and what language we use, what we wear... everything. There is no escaping it, there is no valid concept of a "pure" culture, because every single culture on earth is probably a giant melting pot of other cultures. All it takes is a pair of eyes and a history book to see it.