Yes, paying for the game and the expansions, and the subscription.
You get a free month when you buy the game though, (but not the expansions which are required). They have ways to buy the license keys for the expansions and such online, but I don't know if they are cheaper like that.
I'm feeling angry too. Four episodes is enough for a DVD. If I rent a DVD, I expect a little more story than that. Plus, this new season is supposed to have 14 new episodes. You can't just wast that many of them. I'm really hoping they get to the vanishing story within the season. I think it happens sometime in December, and the latest in the year that season one got was in the winter with that boring episode on a rainy day.
Did you hear about Haruhi music being available on itunes in the US sometime this summer? I can't wait for that, but I wish they'd tell us when, and what.