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Originally Posted by TheGhostOfMandrag Who says you need a live connection to get ads streamed? Why not back advertisements right into the game? |
You don't, but there'd be more flexibility with ads over a live connection. You could update and replace old ads with newer, relevant ones.
Of course ads could also be updated via game updates and not necessarily need a live connection, but if games start requiring live connections- which won't surprise me a bit- you won't be able to circumvent ads, regardless of whether or not they're streamed live or stored on-disc.
Also, anyone could opt out of periodic game updates, but you can't opt out of a live connection if it's required, which could allow Sony to more easily deter and patch tampering with on-disc ads among other things (namely piracy).