it most definatly will be lower, they are competing against PS3, Microsoft's system will have already been out, what does Nintendo have? for the most part, Zelda, and lower price.... they have to... If nintendo sells for the same price as PS3, there is no way they will be able to compete with Sony... Microsoft is not really a worry for myself however, they are coming too early, noone will want to buy it, they all just spent a ****load on Halo2, those who will buy the next Xbox, Xenon or w/e, will be former Xbox players, and some PS2 players, I don't see Cube owners switching sides, they normally are more fan boy based.